DALLAS—SiteMinder, a hotel guest acquisition platform, has for the first time released its proprietary data on the momentum of hotel bookings around the world. Sourced from the bookings of SiteMinder’s 35,000 customers, through more than 400 booking channels globally, the SiteMinder World Hotel Index provides never-before-seen insight into when guests are likely to return to hotels after the COVID-19 pandemic.
The SiteMinder World Hotel Index, which is refreshed daily and free to access, shows how current hotel booking volumes in all major tourist destinations are changing when compared to the previous year. Data is available at a global, country and city level to provide insight into both macro and local trends, and cater for the market-specific intelligence that hoteliers, hotel investors and travel professionals need as governments stagger travel restrictions internationally.
“A lot of data exists around travel bookings, but nothing is available around hotel booking momentum specifically, and at the speed and scale that SiteMinder is uniquely positioned to provide,” said Mike Ford, founder and managing director at SiteMinder. “In this period of huge uncertainty, our customers are seeking a light at the end of this very dark tunnel and we know it will come at different times, as cities and nations begin to lift travel restrictions. The traditional performance indicators around hotel performance have no relevance in a world where hotels have minimal business coming in, if at all.
“Accommodation providers have always stood as the lifeblood of the travel and hospitality industries, and they will resume that role again once the COVID-19 crisis has passed,” he continued. “The World Hotel Index gives them the chance to prepare for their future guests by anticipating when that time will come and looking to other markets as guides in the meantime.”
Snapshots and complete analyses of the SiteMinder World Hotel Index are available now at HomeForHotels, another new initiative, led by SiteMinder and backed by Airbnb, EasyWay, Hotelkit, InnQuest, Oaky, Preno and RoomPriceGenie as the founding supporters. With a pledge of “Information, Engagement, Advocacy,” HomeForHotels has been created to give hoteliers access to the booking patterns within every major tourist destination, via the World Hotel Index; real stories of other hoteliers; and a lifeline through industry programs that are making a real difference, according to the company.